About

About The Natural Company

The Natural Company is an Indian home cleaning brand that makes plant-based, non-toxic cleaning products formulated specifically for Indian homes and India's hard water conditions.

Our Mission

We believe that cleaning your home should not require exposing your family to harsh chemicals. Every product we make is designed to be as effective as conventional chemical cleaners — but powered entirely by plant-derived and food-grade ingredients.

Our Products

Tap Cleaner & Limescale Remover

Our Tap Cleaner & Limescale Remover is a pH-engineered foam spray that dissolves calcium carbonate (limescale) and hard water mineral deposits from taps, faucets, showerheads, ceramic tiles, chrome fixtures, and glass surfaces in 30 to 45 seconds.

How it works: The formula is built around a dual-acid system:

Suitable surfaces: Chrome, stainless steel, ceramic tiles, porcelain, glass, marble (sealed), granite (sealed), showerheads, bathroom fittings.

How to use:

  1. Spray on a completely dry surface (water dilutes the formula)
  2. Wait 30–45 seconds without wiping
  3. Wipe once with a damp cloth
  4. Rinse with water for a sparkling finish


What We Do Not Use

Our formulas contain no:

  • Hydrochloric acid (HCl) or other mineral acids
  • Bleach or chlorine compounds
  • Ammonia
  • Sodium Lauryl Sulphate (SLS) or Sodium Laureth Sulphate (SLES)
  • Petrochemical-derived surfactants
  • Phosphates
  • Artificial preservatives above safe cosmetic limits
  • Optical brighteners

Safety

All The Natural Company products are:

  • Non-toxic — no substances classified as hazardous under Indian or international chemical safety standards
  • Biodegradable — all ingredients are biodegradable and safe for drains, septic systems, and waterways
  • Safe for the user — no harsh fumes, no skin-sensitising surfactants

In case of accidental eye contact, rinse immediately with water for 15 minutes. If irritation persists, consult a doctor. Keep out of reach of children.

Why We Built This

India has some of the hardest water in the world. Cities like Delhi, Mumbai, Chennai, Bangalore, and Jaipur regularly record tap water TDS between 300 and 800 ppm. This level of mineral content creates visible limescale and hard water deposits on taps, tiles, showerheads, and appliances within days of cleaning.

Most Indians use either:

  • Harsh acid-based cleaners (typically HCl-based) that work fast but damage surfaces, release toxic fumes, and are dangerous around children and pets
  • Mild surface cleaners that do not address hard water mineral deposits at all

The Natural Company was created to fill this gap: a cleaner powerful enough to tackle India's hard water deposits but safe enough to use in a home with children and pets.

Formulation Philosophy

Every ingredient in our formulas is chosen for a specific, measurable reason. We do not use fillers. We do not use ingredients for fragrance or visual appeal at the expense of safety. We publish our ingredient lists in full, including percentages, because we believe consumers have the right to know exactly what they are bringing into their homes.

Contact

Email: team.thenaturalcompany@gmail.com

Website: thenaturalcompany.in
Customer support: Monday – Saturday, 10 AM – 6 PM IST